Context
BBC Worldwide's digital group shipped games and entertainment titles across a wide spread of platforms, iOS, Facebook, XBLA, PSN, and MMORPGs. I came in as the UX advocate across that portfolio: defining interfaces, holding the brand line, and creative-directing external studios so a dozen very different titles still felt like they belonged to the same company.
Approach
The work split between hands-on product design and creative direction. On the product side I designed and prototyped interfaces and enforced the style guides that kept quality consistent across partners; on the direction side I guided external design and development teams and stayed the user-experience advocate when scope and schedule pulled the other way. I also conceived and designed a social-analytics tool that tracked audience sentiment and geolocation across BBC properties and episodes in real time.
The flagship: Walking with Dinosaurs
The headline effort was the Walking with Dinosaurs brand, partnerships, web presence, and app concepts, anchored by a kids-to-adult site built as the central hub for the 2013 theatrical 3D launch: a browsable dinosaur encyclopedia with a deep-time timeline scrubber, species pages, and size-comparison infographics, wrapped in the BBC Earth look. The screens above are from that project.
Outcome
Across the slate the through-line was coherence, many titles and surfaces that still read as one brand, with Walking with Dinosaurs as the showcase: a destination rather than a brochure, giving the franchise a place to live between broadcasts.