JM Get in touch →

Creative Director · Nudge Security

Hello,
I'm Jamie McNiel & i design brands

01

About me

21 years of experience defining, architecting, prototyping, and developing design systems across web products. Currently Creative Director at Nudge Security; previously Creative Director and Sr. Product Designer at Imperva (formerly Prevoty), with earlier stops at BBC Worldwide, Personagraph, Gravity.com, and MySpace.

I collaborate with runtime product departments to accomplish strategic goals through innovative, user-centered design methods — providing UX expertise across product requirement documentation, rapid prototyping, and internal presentation materials, and establishing the design style guides and interaction systems that hold it all together.

02

Experience

  1. 2022 — Now
    Work Site

    Creative Director · Nudge Security

    Leading creative across product, brand, and web — shaping how a fast-growing security platform looks, feels, and explains itself.

    • Product
    • Brand
    • UI design
    • Web
  2. 2020 — 2022
    Work Site

    Creative Director · Imperva

    Directed creative output across product and brand at a public cybersecurity company — design systems, identity, and product storytelling at enterprise scale.

    • Creative direction
    • Branding
    • Product management
  3. 2012 — 2020
    Work

    Sr. Product Designer · Imperva (formerly Prevoty)

    Eight years defining, architecting, prototyping, and developing design systems across web products. Built data-visualization tools, event dashboards, and settings & controls for the runtime security product — from brainstorm to deployment.

    • Design systems
    • Data viz
    • Prototyping
    • Web security
  4. 2012 — 2013

    Lead UX & Product Designer · Personagraph

    Ideation, design, and production of mobile apps (iOS & Android) focused on geo-fencing, triggering, and user-anonymity / privacy controls. Worked directly with C-suite on product strategy.

    • Mobile
    • Privacy
    • Strategy
  5. 2011 — 2012
    Work

    Lead UX Designer / Product Design Strategist · BBC Worldwide

    Designed and oversaw development of interfaces for games and entertainment titles across iOS, Facebook, XBLA, PSN, and MMORPGs. Creative-directed the Walking with Dinosaurs brand — the flagship kids-to-adult site and hub for the 3D theatrical launch.

    • Games
    • Brand
    • Entertainment
  6. 2010
    Work

    Director of Design · Gravity.com

    Led design at the personalization startup founded by former MySpace executives.

    • Personalization
    • Startup
  7. 2008 — 2009

    UX/UI Designer · MySpace

    UI, UX, and design-pattern work at consumer-internet scale during the platform's peak.

    • Consumer
    • Patterns
    • Scale
  8. 2002 — 2011

    Earlier · isodsgn · Lathian Systems · Nichols International

    Independent studio work (isodsgn) alongside in-house roles — interactive design for pharma web campaigns, and art direction across visual and digital systems.

    • Studio
    • Pharma
    • Art direction
03

Skills & Tools

Design

  • Design systems
  • AI Design & systems
  • UI & visual design
  • Prototyping
  • Branding & identity
  • Information architecture

Product

  • Product management
  • UX strategy
  • Design patterns
  • User interface design
  • Rapid prototyping
  • Systems & process diagrams

Leadership

  • Creative direction
  • Cross-functional collaboration
  • Communication
  • Copy & presentation craft
  • Web security domain
  • Brainstorm-to-ship delivery

Material skills

  • Branding and creative direction — leading identity, voice, and visual systems across product, web, and marketing.
  • Design systems — components, tokens, and patterns built to ship and scale.
  • Product UI — interfaces from rough sketch to high-fidelity ship.
  • Data visualization — dashboards, controls, and analytics surfaces that make complex systems legible.
  • Information architecture — turning fuzzy briefs into structures people can move through.
  • Communication craft — copywriting, presentation, and storytelling that carries the work.
  • End-to-end delivery — brainstorm, prototype, launch, iterate.
  • Cross-functional leadership — partnering closely with engineering, product, and marketing to ship.
04

Selected Work

  1. 01 Nudge Security Creative direction 2022 — Now
  2. 02 Imperva Product design 2018 — 2022
  3. 03 Prevoty Brand & product 2012 — 2018
  4. 04 Leadership University Brand & web 2019
  5. 05 Cloud Productions Brand & web 2019
  6. 06 BBC Worldwide Brand & digital 2011 — 2012
  7. 07 Gravity Brand & identity 2010
  8. 08 C-QNC Synth Side project 2025
Earlier work and the full studio archive lives at Reductive
05

Feedback

"Trend-setting graphic style and cutting-edge tastes — truly pushing the envelope."
— Daniel Vickery, Design at Google
"A unique graphical style on the marketing sites, and neat, clean UIs on the web apps."
— Michael Macmillan, Senior Architect at Oracle
"I've never met anyone with better taste. My #1 pick for design and information architecture."
— F. Brito, CTO at iv.ai
06

Let's connect

I'm taking on a few new engagements in late 2026. If you're building something you care about, I'd love to hear about it.

Email jm@reductive.co LinkedIn Visit →