JM Get in touch →
← Back to Selected Work

Product Design · 2018 — 2022

Imperva

A runtime-security product hire that turned into a company-wide design mandate — from one product's UI to a unified system across every app, and then the brand, the website, events, video, and the offices themselves.

Role
Sr. Product Designer → Creative Director
Year
2018 — 2022
Scope
Product UI system · Brand · Web · Events · Video · Interiors
Visit
imperva.com →

Context

When Imperva acquired Prevoty in 2018, I joined the product design org to find where I fit. A quick audit made it obvious: the legacy UX and information-architecture practice was a generation behind — in tooling and in method. So we rebuilt it. We adopted the then-nascent, DOM-centric way of designing in Figma and got to work on design systems: first the product UI, then the brand, and eventually — as Creative Director — the interior design of the global offices.

The work

A slice of the output: the brand foundations, the company values as a printed poster series, and the unified product UI that started it all.

Imperva.com homepage — full-page design.
Imperva brand guide: logo, color palette, typography, and photography direction.
Imperva.com ‘Identify and Respond to Web Attacks’ page — full-page design exploration.
The five Imperva values posters hung as a series on a wall — Innovation, Customer Obsession, Sense of Urgency, Collaboration, and Community.
Imperva environmental design overview — paint, furniture, carpet tiles, biophilic plantings, and signage, with the Sushi Rice, Space Grey, and Admiral Blue palette.
Imperva Sonar ‘Edge to End Protection’ marketing page layout.
Brand foundations and guidelines, the values poster series, and the marketing site. More — internal comms, events, video, and office interiors — to be added.

A widening mandate

My hands-on product work was the runtime-security UI. But as the company's strongest design resource, I kept being handed larger, higher-profile briefs — and kept taking them on.

First the UI of every app, rebuilt as a single unified system. Then internal communications. Then the public website, a full brand-package refresh, tradeshow and events production, video production, and interior-design overhauls of four-plus regional hub offices.

Brand film — the 3D overview produced for the Imperva platform.

Outcome

It was a steep climb in scope and visibility — from one product screen to Imperva's entire visual footprint, digital and physical. By the end, as Creative Director, the throughline still held: one design system, extended far past the browser.